Piaget takes a new adventure in Haute Couture Jewelry
Piaget lauches its new Haute Joaillerie collection, including 60 exceptional creations, first time since a series of cocktail rings two years ago. Piaget participates "The 25th Biennale des Antiquaires in Paris on September 15th-22nd 2010, which is one of the most prestigious jewelry and antique shows of the world.
"Piaget, a tradition of excellence"
Piaget’s first participation in the Biennale des Antiquaires in Paris is a natural continuation of the brand history. The tradition of prestige and excellence cultivated by Piaget since its founding in 1874, combined with its creativity and its successive encounters in the world of Art make it a first-class player in this event. From the famous ultra-thin hand-wound Calibre 9P to the 600P world-thinnest shaped tourbillon movement, the exceptional talent of the Maison Piaget lies in its ability to perpetually reinvent time-honoured techniques, to inspire dreams by creating surprises and emotions around gold and diamonds. In the late 1950s, jewellery began acquiring increasing importance for Piaget, with the appearance of jewellery-watches.
In the 1960s and 1970s, the brand’s penchant for boldness was expressed fully and freely, creating an inimitable style and an immediately recognisable identity. The brand brought extravagance to the extremely traditional world of watchmaking by introducing hard stone dials, cuff-watches, ring-watches and amazing sautoir-necklace watches. Piaget was one of the first companies to combine Haute Horlogerie and Haute Joaillerie, to create watches that were pieces of jewellery and vice versa. To look at time differently, as a precious entity that deserves the finest materials and the most accomplished expertise. To combine watchmaking know-how acquired through over 135 years with a constantly pioneering spirit. That was what led the brand in the 1960s to acquire workshops specialising in goldsmithing and precious stones in order to gain complete control of its production.
Today, Piaget is a fully integrated watch manufacturer encompassing over 40 crafts and professions dedicated to the subtle and refined arts of Haute Horlogerie and Haute Joaillerie.
